Westlight Marketing provides senior-level marketing strategy and hands-on support for travel and experience-focused businesses. Engagements can range from solving a specific marketing challenge to developing a new initiative or providing ongoing support as part of an internal team.
Work is shaped around what the business needs, drawing from a broad range of marketing capabilities rather than starting with a predetermined channel or solution.
Strategy to Execution
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Developing the strategy behind how brands grow, compete, reach customers, and prioritize marketing investment.
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Building and improving the programs that help brands reach the right audiences and turn interest into action.
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Strengthening how brands communicate, show up across channels, and connect with customers throughout their journey.
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Using data, technology, and emerging capabilities to make better decisions, improve marketing efficiency, and find smarter ways to work.
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Providing the structure and hands-on support needed to turn strategies into functioning programs.
Marketing & Growth Strategy
Developing the strategy behind how brands grow, compete, reach customers, and prioritize marketing investment.
Sample services include:
Marketing strategy and planning
Growth and customer acquisition strategy
Go-to-market strategy
Brand positioning and differentiation
Audience and customer strategy
Loyalty, retention, and membership growth
Competitive intelligence
Campaign and promotional strategy
Marketing mix and channel strategy
New opportunity evaluation
Brand, Content & Customer Experience
Strengthening how brands communicate, show up across channels, and connect with customers throughout their journey.
Sample services include:
Brand and messaging strategy
Positioning
Content strategy
Campaign messaging
Creative strategy and direction
Video and CTV strategy
Website and digital experience strategy
Customer journey strategy
Social and content ecosystems
Consumer communications
Marketing Operations & Implementation
Providing the structure and hands-on support needed to turn strategies into functioning programs.
Sample services include:
Program and initiative leadership
Vendor selection and management
Cross-functional coordination
Process development
Launch planning
Workflow development
Team enablement
Project leadership
Hands-on implementation
Repeatable systems
Program transition and handoff
Using data, technology, and emerging capabilities to make better decisions, improve marketing efficiency, and find smarter ways to work.
Data, Technology & Marketing Innovation
Sample services include:
Analytics and measurement strategy
GA4 and performance analysis
Dashboards and reporting
Marketing technology evaluation
AI strategy and implementation
AI-assisted workflows
Competitive intelligence systems
Testing frameworks
Marketing automation
Process improvement
Emerging technology and channel evaluation
Engagement Options
Project-Based
One-time setup or campaign support
Ongoing Partner
Part-time, monthly retainer support
Fractional Support
Temporary fill-in for open roles or gaps
White-Labeled
Seamless integration as part of your brand
Questions before getting started?
Get in touch.
Digital Marketing & Customer Acquisition
Building and improving the programs that help brands reach the right audiences and turn interest into action.
Sample services include:
Paid media strategy
Organic social strategy
Content marketing
SEO and search strategy
Email and lifecycle marketing
Lead generation and nurture
Landing pages and conversion strategy
Campaign development
Digital customer journeys
Testing and optimization