I’ve Merged Passion and Expertise - So You Don’t Have To Choose

A woman with shoulder-length light brown hair smiling, wearing a black blazer over a purple top, posing with her right hand on her hip, against a plain white background.
A woman running along a lakeside trail with mountains in the background, wearing athletic gear including a black tank top, shorts, colorful striped knee-high socks, sunglasses, and a headscarf, smiling as she participates in a race.

I’m Jenny - marketer, runner, globe-trotter, and the founder of Westlight Marketing.

After 15+ years in the marketing world - leading campaigns for global brands, tourism boards, and events - I saw an opportunity to bring a more personal, purpose-driven approach to marketing in the travel, running, and lifestyle space.

What makes this work different? I live it.

I’ve run half or full marathons on all seven continents and have built strategies that drive both registrations and real connection.

I’ve helped build new programs from the ground up, grown global tourism programs, and designed content roadmaps to meet people where they are - on the course, in the airport, or on their next big adventure.

Now, I blend deep marketing expertise with first-hand understanding of the audiences we’re trying to reach - whether they’re discovering their first event, chasing new destinations, or coming back year after year for the community.

If you're looking for a partner who understands the nuance of your brand, the motivation of your audience, and the strategy needed to grow - you're in the right place.

Let’s build something remarkable together.

A female runner crossing the finish line at the 2025 Antarctica Marathon, with mountains and an overcast sky in the background. She wears sunglasses, a blue shirt, and black athletic pants, smiling as she completes the race.

Let’s Connect.

Wellness, travel, endurance - new ideas or seasoned brands, I’m here to support the journey.