Hi, I’m Jenny West.

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I’m the founder of Westlight Marketing and a senior marketing strategist with more than 15 years of experience helping travel, experience, and consumer brands solve marketing challenges, identify growth opportunities, and connect more effectively with their customers.

My work spans strategy, growth, digital marketing, content, customer engagement, analytics, technology, and implementation. Through Westlight, I work primarily with travel and experience-focused businesses that need senior marketing expertise with the flexibility to get directly involved in the work.

I’ve worked across brands, agencies, consulting engagements, and embedded roles, giving me experience approaching marketing challenges from multiple perspectives.

My work has included growth and customer acquisition strategy, brand positioning, paid and organic media, content, loyalty and retention, analytics, marketing technology, AI, customer experience, vendor management, and marketing operations.

That breadth allows me to look at the larger business challenge, evaluate the right mix of marketing strategies and capabilities, and build an approach around what an organization actually needs.

Experience Across the Marketing Landscape

Travel is both a professional focus and a major part of my life.

I’ve traveled to more than 60 countries across all seven continents, with experiences ranging from luxury and independent travel to solo and group trips, cruises, tours, and travel with friends and family.

That firsthand perspective complements my professional work in the travel industry. I understand the marketing and business considerations behind the customer experience, while also spending a significant amount of time experiencing the industry as a traveler.

Travel Specialization

Good marketing starts with understanding the business problem, the customer, and what an organization is trying to accomplish.

I’m naturally curious and willing to challenge assumptions, explore new ideas, and experiment with emerging technology when it makes sense. The focus is always on finding practical opportunities to make marketing smarter, more efficient, and more effective.

I also believe strategy is most valuable when it can be put into practice. I’m comfortable developing the plan, working alongside internal teams and partners, and staying involved through implementation when that’s what the work requires.

My Approach

A female runner crossing the finish line at the 2025 Antarctica Marathon, with mountains and an overcast sky in the background. She wears sunglasses, a blue shirt, and black athletic pants, smiling as she completes the race.

What are you working on?

If you think Westlight could help, get in touch.