A curated collection of dashboards, tools, and resources I'm building and testing.

You'll also find recent articles and insights from the Westlight blog.

Tools & Resources

Experimental Apps

Prototype
Packsmart
A travel packing prototype designed to help travelers build smarter, more tailored packing lists based on trip details, destination context, and practical planning needs.
Open app →
Prototype
PortPack
Cruise-specific packing guidance built around your actual ports and itinerary..
Open app →
Prototype
My Race World
A running and race-planning prototype built to help runners explore, track, and visualize race goals, completed events, and future possibilities across destinations.
Open app →
Prototype
Global Rail Mastery
Master rail routes, operators, and ticketing systems through structured practice.
Open app →

Dashboards & Visual Tools

Dashboard
AI Creative Tools Index
A filterable reference of 55+ AI tools organized by creative workflow stage — image, video, voice, music, and more.
Open dashboard →
Visual reference
AI Creative Content Stack
A layered map of the AI creative ecosystem organized by production workflow.
Open stack →

Latest Articles

Featured
Trust Is the New Conversion Lever in AI-Driven Travel Discovery
Trust Is the New Conversion Lever in AI-Driven Travel Discovery

When AI accelerates comparison, uncertainty rises. This piece explores why clarity, specificity, and risk reduction now matter more than aggressive incentives.

AI + Loyalty: Will Points Programs Survive Intelligent Price Comparison?
AI + Loyalty: Will Points Programs Survive Intelligent Price Comparison?

AI-powered trip planning is exposing redemption math and reshaping how travelers evaluate loyalty value. Here’s what travel brands need to rethink.

Incentive Framing in Travel Marketing: What to Say, When to Say It, and the Psychology Behind Why It Works
Incentive Framing in Travel Marketing: What to Say, When to Say It, and the Psychology Behind Why It Works

Not all travel incentives work the same way. This guide breaks down how incentive framing impacts traveler decisions, when different offers perform best, and how psychology and AI-driven search are reshaping conversion.