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Are (some) Airline Loyalty Programs Rewarding the Wrong Behavior?
Marketing Strategy & Trends, Travel & Tourism, Sustainability Jenny West 10/1/26 Marketing Strategy & Trends, Travel & Tourism, Sustainability Jenny West 10/1/26

Are (some) Airline Loyalty Programs Rewarding the Wrong Behavior?

Airline loyalty programs are designed to influence behavior. But as airlines invest in sustainability, are some loyalty incentives rewarding contradictory behaviors? A look at flight-segment requirements, frequent-flyer status and what we might reward instead.

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