Are (some) Airline Loyalty Programs Rewarding the Wrong Behavior?
Airline loyalty programs are designed to influence behavior. But as airlines invest in sustainability, are some loyalty incentives rewarding contradictory behaviors? A look at flight-segment requirements, frequent-flyer status and what we might reward instead.
AI + Loyalty: Will Points Programs Survive Intelligent Price Comparison?
AI-powered trip planning is exposing redemption math and reshaping how travelers evaluate loyalty value. Here’s what travel brands need to rethink.
Incentive Framing in Travel Marketing: What to Say, When to Say It, and the Psychology Behind Why It Works
Not all travel incentives work the same way. This guide breaks down how incentive framing impacts traveler decisions, when different offers perform best, and how psychology and AI-driven search are reshaping conversion.
The Biggest Loyalty Trends Shaping Late 2025 — And What Will Matter Most in 2026
A look at the loyalty trends lighting the way into 2026 — from unified rewards ecosystems to AI personalization and experience-driven value.