United's New Status Rules: Smart Business Today, Loyalty Problem Tomorrow?
United's latest MileagePlus changes eliminate a qualification pathway for frequent flyers, making spending an even bigger factor in earning elite status. The decision may make financial sense, but it raises a bigger question: Are airlines becoming so focused on rewarding their highest-spending customers that they're overlooking opportunities to build loyalty with everyone else?
When Everyone Has the Same AI Tools, What Actually Becomes a Competitive Advantage?
AI is making powerful capabilities available to everyone. That may make specialized knowledge, industry expertise and judgment more valuable—not less.
Are (some) Airline Loyalty Programs Rewarding the Wrong Behavior?
Airline loyalty programs are designed to influence behavior. But as airlines invest in sustainability, are some loyalty incentives rewarding contradictory behaviors? A look at flight-segment requirements, frequent-flyer status and what we might reward instead.
AI + Loyalty: Will Points Programs Survive Intelligent Price Comparison?
AI-powered trip planning is exposing redemption math and reshaping how travelers evaluate loyalty value. Here’s what travel brands need to rethink.
How Travel Brands Can Adapt to AI Disruption - Without Losing Their Edge
As AI reshapes the travel landscape, brands must navigate new paths with clarity, purpose, and adaptability.