United's New Status Rules: Smart Business Today, Loyalty Problem Tomorrow?
United's latest MileagePlus changes eliminate a qualification pathway for frequent flyers, making spending an even bigger factor in earning elite status. The decision may make financial sense, but it raises a bigger question: Are airlines becoming so focused on rewarding their highest-spending customers that they're overlooking opportunities to build loyalty with everyone else?
AI + Loyalty: Will Points Programs Survive Intelligent Price Comparison?
AI-powered trip planning is exposing redemption math and reshaping how travelers evaluate loyalty value. Here’s what travel brands need to rethink.
The Biggest Loyalty Trends Shaping Late 2025 — And What Will Matter Most in 2026
A look at the loyalty trends lighting the way into 2026 — from unified rewards ecosystems to AI personalization and experience-driven value.